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This website sablescakes.co.uk states the following, "Traditional or Novelty cakes in any shape or size." We viewed that the website stated " Custom cakes baked to perfection in London." It also said " Got a wacky idea? We can do it! Get yourself a one of a kind cake and make that day extra special! Beautifully decorated, delicious cupcakes baked from scratch. Talk to me about your specially designed Wedding Cake for your special day. Delicious, eye-catching designs for your special occasion be it Christening cakes or Baby shower cakes. Secure your date in my diary." The header had Birthday cakes as the highest ranking search term. It is followed by Wedding cakes, Celebration cakes, and Designer cakes which isn't as ranked as highly as Birthday cakes. The next words they used was Cake makers in London. Christmas cakes was included but will not be understood by web engines.